Pay-per-click campaigns (PPC), another name for Cost per click (CPC) campaigns, are the most basic method of using the internet to advertise products and brands. TIS can plan your PPC campaigning so that you can ensure who visits your website and also ensures that you pay only for the “right” clicks, i.e. the clicks on your own site only and not for clicks which come via other links or search engines. As in CPC, the entire concept of PPC campaigns rests on a unique selection of keywords. TIS has the most competent staff that assists you make a careful choice of words that will attract visitors to your website, who will, in turn, become customers.